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Apple CEO takes on iTunes DRM

Apple founder and CEO Steve Jobs have posted an essay on his thoughts on music that he slammed up on Apple's front page. The essay present Steve's view on digital rights management technology on songs purchased from iTunes Store - their online music store - and he states that he does not want DRM on the music he sells, and blames the record labels for the whole DRM problem.

First I want to clarify one thing about DRM: It does not prevent people from or restrict those who acquire music illegally. It only affect and restrict those who pay for it.

Steve's essay where of course a responds to the ombudsmen in Norway, Holland, and other European countries who deemed iTunes Store's DRM illegal by law.

He lies all the blame on the record labels, and goes on to say:

Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. (..) Apple will embrace this wholeheartedly.

This makes me wonder… Why does not Apple offer some music without DRM? I think there would be at least a dozen smaller labels that would agree to sell their music FairPlay free.

I do not think we will see DRM free music in the iTunes Store anytime soon. Steve Jobs' got great power in the digital download music industry. But I would not count on that even his statement would help give consumers DRM free music.

Copyright © 2007 Daniel Aleksandersen 2007-02-07 at 07:02

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